Marketing Degree

This course prepares students for success in their academic and professional careers. The foundation for professional development is explained through an appraisal of the student’s learning style, emotional intelligence, ethics, and self-management style. Students demonstrate best practices for academic research in their chosen field of study by examining current marketing trends, employment, and professional networking tools. Finally, the students practice communication strategies for groups, individual presentations, and professional networking tools.

This course is designed to equip students with the necessary skills and knowledge to communicate effectively in a fast-paced and competitive environment. Students will learn to use information and influence to achieve their business objectives while maintaining ethical standards. Course material will cover topics such as communication channels, message design, audience analysis, persuasion, and communication technology. Students will analyze and apply theories and concepts from communication studies, psychology, marketing, and business to develop effective communication strategies for various business contexts. Must be taken in order.

This course embraces the philosophy of problem-solving beginning with a clear comprehension of the real marketing problem, setting realistic goals, accessing needed resources, managers and employees that are committed to using critical thinking to problem solve marketing decisions. Participants will gain exposure to ethical marketing decision-making, which starts with the organization’s top management and guides the rest of the workforce on how to conduct their professional behavior. Students explore critical components of the business environment that impact organizational success and gain understanding of the data sources and analytical tools that assist in the decision-making process. Must be taken in order.

This course focuses on the skills required to understand financial data and reliable tools that drive decision making within the organization. The transparency of data from the financial management system allows marketing leaders to better control the decision on who the optimum business or customer clients to pursue. Amass an appreciation of marketing math through changes to pricing policy of individual products as well as the larger product mix. Students will gain an overview of the practical application of accounting concepts and processes that relate to the overall economic health of the organization. Finally, value what is meant by securing and maintaining long-term profitable customer relationships that minimize risk. Must be taken in order

This course provides a comprehensive introduction to the field of marketing. It covers the current marketing concepts and practical applications that will include the functions of product, price, place, promotion, and positioning. Participants will receive an introduction to the fundamentals of customer communications, sales presentations, graphic arts, and/or like-minded promotional messaging. Students are introduced to the holistic marketing approach, focusing on the development, creation and implementation of marketing activities within an organization. Must be taken in order.

This course is designed to provide students with the necessary skills and knowledge necessary to use data effectively in marketing decision-making. Students will learn how to collect, analyze, and interpret data to make informed decisions about marketing strategies and tactics to improve performance. Course materials will cover topics such as market research, data collection methods, data analysis techniques, and data visualization. Students will also learn about statistical inference and hypothesis testing, which are essential tools for making data-driven decisions. Must be taken in order.

This course introduces consumer behavior, with an emphasis on developing a customer focus and competitive advantage by using consumer behavior analysis. Students expand upon their knowledge of market research and its application in identifying market segments and building effective customer relationships. The goal is to understand what effects stemming from internal and external influences affect the consumer decision making process in the marketplace. Identifying customer behaviors leads to designing products/services to meet their needs and wants consistent with the different consumer characteristics found in the marketplace. Must be taken in order.

This course is designed to provide students with a comprehensive understanding of pinpointing marketing channels and engineering target audiences. Students will complete the process of identifying, understanding and engaging audiences through the use of data-driven insights, segmentation, and personalized messaging. It involves analyzing customer behavior, preferences, and demographics to create a more accurate profile of the target audience and develop strategies that appeal to their specific needs and interests. Students will learn how to develop and implement marketing strategies that effectively reach and engage target audiences across various channels. Must be taken in order.

This course is designed to provide students with an understanding and application of social media marketing. Students will learn how to develop and implement effective social media strategies that engage target audiences and drive business success. The course will cover topics such as leveraging social media platforms, content creation, community management, influencer marketing, social media advertising, and social media analytics. Students will also learn about the latest trends and innovations. Must be taken in order.

This special topic course is designed to provide students with an in-depth exploration of specific areas of marketing that are not covered in the regular program curriculum. The course will focus on current topics or emerging trends in marketing and will be taught by faculty members who are experts in the field. The course will cover a range of topics related to the special topic, including the history and evolution of the topic, the current state of the industry, and future trends and developments. Students will also examine case studies and real-world examples to gain a deeper understanding of how the topic is being applied in the marketplace. The specific topics covered in this course will vary depending on the semester. Must be taken in order.

This course focuses on the political and philosophical traditions of the American republic, especially as embedded in the ideals, values, traditions, founding documents, and institutions of the United States , and considers how these traditions relate to individual citizenship and global society. Prerequisite: 60 Credit Hours

This course focuses on the creative tensions that exist between the forces of tradition and change as the country undergoes social, cultural, and political change. It considers the manner in which change can renew the vitality of a republic. Prerequisite: 60 Credit Hours

This course examines civic engagement in relation to individual freedoms and responsibilities. It fosters engaged citizens, empowered to effect positive change. Prerequisite: 60 Credit Hours