Julia Cronin-Gilmore, Ph.D.

  • Title: Professor
  • College: College of Business
  • Email Address: [email protected]
  • Department Home Page
  • Office Phone: 1.402.557.7577, or toll-free at 1.800.756.7920 Ext. 557-7577
  • Office Location: Humanities 200 K
  • Subject(s): Dissertation research, Qualitative Research, Board of Directors, Change Management, Strategy, Marketing, Marketing Strategy, Global Brand Marketing, Marketing Research, Ethical and Legal Issues in Marketing, Marketing Analytics, Social Media, Marketing Finance, and Advertising.
  • Degrees Awarded:
    • Ph.D., Business Administration
    • M.A. Management
    • B.S. Marketing
  • Experience:
    • Director of Marketing
    • College/University professor
  • Business Strategy
  • Board of Directors
  • Management
  • Change Management
  • Marketing
  • Strategic Marketing
  • Brand Management
  • Marketing Research
  • Entrepreneurship
  • Consumer Behavior
  • Dissertation Research
  • Bank Secrecy Act (BSA) - 2020 Credit Union Conference
  • NAFCU Certified Volunteer Expert (NCVE) - 2019 National Association of Federal Credit Unions
  • Bank Secrecy Act (BSA) - 2015 National Association of Federal Credit Unions
  • Supervisory Committee Certification - 2012 National Association of Federal Credit Unions
  • Financial Literacy Certification - 2020 National Association of Federal Credit Unions
  • Cronin–Gilmore, J. (2010). Small Business Marketing Strategy. (1st ed.). VDM Publications.
  • BEST PAPER AWARD * 2021
    The Academy of Business Research - Research paper: Reexamining Quality of Life, Motivation, and Productivity in the Workplace during a Pandemic
  • EXCELLENCE IN TEACHING/TRAINING AWARD - 2017
    United States Distance Learning Association: The Excellence in Distance Learning Teaching/Training awards are given to outstanding individuals whose teaching demonstrates extraordinary achievements. The teaching or training must demonstrate effective learning facilitated through technology with measurable outcomes. One award is offered each year.
  • THE JOHN R. MAENNER AWARD FOR EXCELLENCE IN GRADUATE TEACHING - 2016
    Bellevue University: The award recognizes high standards of teaching effectiveness, outstanding or innovative teaching techniques, and positive reputation for teaching from the perspectives of students, colleagues, and alumni, evidence of sustained commitment to teaching, and evidence of high levels of student learning or achievement.
  • MARKETER OF THE YEAR - 2015
    American Marketing Association, Omaha, NE Chapter, recognized for: Establishing and maintaining high standards of marketing; demonstrated leadership through the innovation and implementation of new products or services, processes, or personal growth and show results; exhibited leadership in the Omaha community; utilization of data and technology to showcase their contribution within the marketing community; have a proven commitment to enhancing the marketing community; exhibited corporate and social responsibility; involvement with the Omaha American Marketing Association
  • FACULTY AWARD FOR EXCELLENCE IN INNOVATION - 2015
    Bellevue University, for creating the M.S., Strategic Marketing degree The award recognizes innovation by faculty in programs, courses, and classrooms (both online and in-class) that has a positive impact on student learning. Innovation, for the purposes of this award, is defined as the introduction of a new technique/structure/idea/technology that addresses a specific problem/student learning issue and has a demonstrative positive impact on that problem issue. The award takes into account the following criteria: The student learning issue/problem being addressed by the innovation; The demonstrated measured impact of the innovation on student learning; The ability to apply the innovation to other academic programs/courses/classrooms
  • PINNACLE AWARD - 2015
    American Marketing Association, Omaha, NE Chapter
    Women’s Fund of Omaha: Women Serving on Non-Profit Boards research project.
    A Pinnacle Award is received when an entry receives a perfect score when being evaluated. The Pinnacle Awards are an opportunity for local organizations to showcase their most successful marketing campaigns. Awards are judged based off metrics and measurable tactics.
  • EXCELLENCE IN ONLINE TEACHING AWARD - 2013
    Bellevue University: The award is given to a faculty member who has demonstrated excellence in the following categories: Communication with Students; Evaluation of Student Work; Timely Feedback; Encouraging Critical Thinking; Encouraging Student Participation; Personalization
  • PINNACLE AWARD - 2012
    American Marketing Association, Omaha, NE Chapter Marketing Research Project: The United Way Community Relations Study.
    A Pinnacle Award is received when an entry receives a perfect score when being evaluated. The Pinnacle Awards are an opportunity for local organizations to showcase their most successful marketing campaigns. Awards are judged based off metrics and measurable tactics.
  • EDWARD A. FILENE AWARD - 2011
    Credit Union National Association, Inc.
  • BOARD OF DIRECTORS AWARD - 2010
    Nebraska Credit Union League and the Credit Union National Association, Inc.
  • DIRECT MARKETER OF THE YEAR TOAST - 2010
    Mid America Direct Marketing Association, Omaha, NE Chapter
    Recognized by peers for superior performance in the field of marketing
  • KOTOUC FAMILY PROFESSORSHIP AWARD - 2005
    Bellevue University: Recipient of this prestigious award based on professional and program development, innovation, and commitment to the mission of Bellevue University serving its students.
  • Cronin-Gilmore, J., Hammond, H.G. (2023). Faculty Engaging in Scholarship. Business Research Consortium Annual Conference Proceedings.
  • Katigbak, J., Schwartz, M., Cronin-Gilmore, J. (2023). Case Study: The Collapse of FTX Cryptocurrency Exchange. Business Research Consortium Annual Conference Proceedings.
  • Williams-Turner, T., Cronin-Gilmore, J. (2023). Electric Vehicle Chargers: Electrify America Case Study. Business Research Consortium Annual Conference Proceedings.
  • Henrichsen, J., Cronin-Gilmore, J. (2023). Fostering Product Innovation via Social Media. European Academy of Management Conference Proceedings.
  • Hammond, H.G., Cronin-Gilmore, J. (2023). Rock N’ Roll. Southeast Case Research Association Annual Conference Proceedings.http://www.secra.org/
  • Gerkins, S., Cronin-Gilmore, J. (2023). Discovering the Video Streaming Behaviors of Millennials During a Pandemic. Journal of Brand Strategy. 11(2). https://www.henrystewartpublications.com/jbs/v11
  • Cronin-Gilmore, J. (2022). 2022's Best Things to Buy on Black Friday. WalletHub. https://wallethub.com/edu/best-worst-items-for-black-friday/16901#expert=Julia_Cronin-Gilmore
  • Cronin-Gilmore, Nicholls, J., Sihi, D. (2022). Integrating Analytics into Courses and Curriculum, Oh, My! Marketing Management Association Fall Conference Proceedings. https://www.mmaglobal.org/_files/ugd/3968ca_5a9571f3e7524114ba442f9bafd1d0d9.pdf
  • Cronin-Gilmore, J (2022). Examining Learning Experience using a Storytelling Case. Advances in Online Education: A Peer-Reviewed Journal. 1(1)
  • Cronin-Gilmore, J, Hammond, H. (2022). When a Neighborhood Changes Schools Respond with Commitment to Caring and Educating K-8 Children. Southeast Case Research Association Annual Conference Proceedings.
  • Baggett, S., Cronin-Gilmore, J., Zalman, R. (2022). Food Experiences and their Impact on Vacation Travel Decisions. Southeast Case Research Association 2022 Annual Conference Proceedings.
  • Cronin-Gilmore, J., Hammond, H., Shafai Asgarpoor, J. (2020). Reexamining Quality of Life, Motivation, and Productivity in the Workplace during a Pandemic. Academy of Business Research Conference Proceedings.
  • Zalman, R., Cronin-Gilmore, J., Johnson. M. (2020). Creative Teaching Methods to Prepare Capable Students in Challenging Times. Position Paper. 83-84. Marketing Management Association Fall Conference proceedings. ISSN 2325-3533 http://www.mmaglobal.org/publications/Proceedings/2020-MMA-Virtual-Experience-Proceedings.pdf
  • Cronin-Gilmore, Nicholls, J., Sihi, D. (2020). Calm during Crisis: Creating Classroom Environments that Foster Learning and Collaboration. Panel Position Paper. 140-141. Marketing Management Association Fall Conference proceedings. ISSN 2325-3533 http://www.mmaglobal.org/publications/Proceedings/2020-MMA-Virtual-Experience-Proceedings.pdf
  • Johnson, M., Cronin-Gilmore, J., Zalman, R. (2020). Changing a Course Assessment to Measure Program Learning Outcomes. Marketing Educators’ Association Spring Conference. 15. https://02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com/ugd/4251a3_f0eda33f58e2455dad2b99d7a1b233f1.pdf
  • Cronin-Gilmore, J (2019). Is There a Cool Credit Card? Ask the Experts. WalletHub. https://wallethub.com/cool-credit-cards#experts=Julia_Cronin-Gilmore
  • Cronin-Gilmore, J. (2019). 2019 Summer Travel Credit Card Survey. Ask the Experts. Wallet Hub. https://wallethub.com/blog/summer-travel-credit-card-survey/61783/#expert=julia-cronin-gilmore
  • Cronin-Gilmore, J., Maguire, D., Shafai, J., & Nabavi, M. (2019). A Study of Diversity, Younger Board Members, and Physical Presence of Women Serving on Non-Profit Boards. Society of Business, Industry, and Economics 2019 Conference Proceedings. https://www.una.edu/sobie/yearlyPrograms/sobie-2019-program.pdf
  • Cronin-Gilmore, J., Maguire, D., Shafai, J., & Nabavi, M. (2018). An Analysis of the Motivations, Challenges and Rewards of Women Serving on Nonprofit Boards. National Business and Economics Society 2018 Conference Proceedings. ISSN: 2151-3333
  • Cronin-Gilmore, J. & Zalman, R. (2018). Nebraska State Historical Society Foundation The Nebraska Marker Project Launch. In Tuten, T., Social Media Marketing (3rd ed). Instructor Manual. London, UK: Sage.
  • Cronin-Gilmore, J., Dynan, R., Sihi, D. (2017). Teaching with cases, mini-cases and vignettes. Position Paper. Marking Management Association Fall Educations' Conference.
  • Cronin-Gilmore, J., Johnson, M. (2017). Learning marketing strategy through case analysis. Position Paper. Marketing Educators’ Association Spring Conference. 91-92.
    www.marketingeducators.org/proceedings/20170001.pdf
  • Bandyopadhyay, S., Cronin-Gilmore, J., Loda, M., Utech, K. (2015). Using social media tools to drive experiential learning. Panel Position Paper. Marketing Management Fall Educators Conference.
  • Cronin-Gilmore, J., Maguire, D. (2014) [Review of the book Ethical Marketing: Basic Ethics in Action]. Journal for Excellence in Business Education.
    Retrieved from: www.jebejournal.org/index.php/jebe/issue/archive
  • Cronin-Gilmore, J., Bates, M., Brown, D. (2014). Brand awareness: A community perception of a non-profit organization. 3(1). Journal of Brand Strategy. (ISSN: 2045-855X)
  • Cronin-Gilmore, J (2014). Contributor to: Five High-Paying Jobs That Are Fun. Marketing Manager. Yahoo! Education.
  • Cronin-Gilmore, J., Bates, M., Brown, D. (2013. Exploring qualitative factors in charitable donors’ giving during a recession. Portland,OR
    www.marketingeducators.org/proceedings/20130001.pdf
  • Cronin-Gilmore, J., Carter, D. (2012). Proceedings from The Academic Forum Conference: Creating a Storytelling Case. Santa Fe, NM
  • SAC Federal Credit Union. (2012). Continue to Rise 2011-2012 Annual Report, Treasurer’s Report. Bellevue, NE: Dr. Julia Cronin-Gilmore
  • Cronin-Gilmore, J. (2012) Letter from the Editor. 1 (1) Journal for Excellence in Business Education.
    www.jebejournal.org/index.php/jebe/issue/current
  • Cronin-Gilmore, J., Bates, M., Brown, D. (2012) United Way of the Midlands community relations study. 10 (1) Journal of Academic and Business Ethics. (ISSN#1941-336X)
    www.aabri.com/manuscripts/121138.pdf
  • Cronin-Gilmore, J., Carter, D. (2012). Proceedings from Marketing Educators’ Association: Case Analysis Using Electronic Storytelling.
    Page 57 Retrieved from www.marketingeducators.org/proceedings/20120001.pdf
  • Cronin-Gilmore, J. (2012) Exploring marketing strategies in small business. 6(1) Journal of Marketing Development and Competiveness. (ISSN#2155-2843)
  • Cronin-Gilmore, J. (2011) Borders does brisk business as end nears. Bellevue Leader. 1(26). July 27, 2011
  • Cronin-Gilmore, J. (2011) Borders prepares to close. Papillion Times.
  • Cronin-Gilmore, J., Bates, M., Brown, D. (2011) Community relations research project report for the United Way of the Midlands.
  • Cronin-Gilmore, J. (2011) Community profile report. Susan G. Komen for the Cure Nebraska Affiliate.
    Retrieved from: ww5.komen.org/uploadedFiles/Content/ResearchGrants/NationalCapitalArea/NCACommunityProfileReport2010(1).pdf
  • Cronin-Gilmore, J. (2011). Small Business Marketing Strategy. Marketing Management 2011 International Conference Proceedings. Page 257
  • Cronin-Gilmore, J. (2010). Marketing strategies for small businesses. National Business and Economics Society 2010 Conference Proceedings. ISSN: 2151-3333
  • Cronin-Gilmore, J. (2010). Mid-America Direct Marketing Association Quarterly, 1 (1). Retrieved February 20, 2010 from MADMA Database. www.madma.org
  • Cronin-Gilmore, J. (2010). United States Distance Learning Association. Creating an Online Course that Captures a Student’s Attention.
    Retrieved July 27, 2010 Audio Recording: usdla-org.blogspot.com/2010/07/creating-online-course-that-captures.html
    PowerPoint: media.usdla.org.s3.amazonaws.com/2010-Presentations/Julia-Cronin-Gilmore-Creating-an-Online-Course.pdf
  • Cronin-Gilmore, J. (2010). Faculty Focus: Dr. Julia Cronin-Gilmore Bellevue University Marketing Professor’s Dedication and Innovation a Testimonial to Quality Learning.
  • Cronin-Gilmore, J. (2010) Bellevue University Career Avenues Blog, “Brand You” When you send a resume to a prospective employer, you are in essence a brand. The five levels of branding were discussed and how one can improve their brand being more successful in the job interview process.
  • Cronin-Gilmore, J. (2009) Community Profile Report Susan G. Komen for the Cure Nebraska Affiliate.
  • Cronin-Gilmore, J. (2009) Exploring marketing strategies for small businesses in the United States. (Doctoral dissertation).
  • Cronin-Gilmore (2007) contributor to What’s in a Name? By Ed Avis Expert knowledge on branding appeared in the article: “Branding a company is essentially creating the ‘big idea’ that will meet expectations that one has about a company,” says Cronin-Gilmore. “You want a name that can be easily remembered, is fun or interesting, will still be fitting years from now, and that you’ll be able to legally protect.”
  • Working from home during a pandemic.
  • Board of Directors: groupthink, tokenism, women and nonprofit boards, diversity in boards, recruiting younger board members, and governance from afar.
  • Teaching with cases, mini-cases and vignettes.
  • How course enhancements can improve learning.
  • Social media, strategy, case analysis, and ethics in marketing.
  • Technology in education: simulations and models, global learning, virtual manipulative objects, probes and sensors, efficient assessment, storytelling and multimedia, E-Books, epistemic games, and digital learning.
  • Strategy, determining competitive advantage and sustainment, strategic leadership, ethics, biases and strategic decision-making, the internal and external environment, understanding alliances, and change in organizations.
  • United Way of the Midlands, Community Relations Research Project, 2010: Donor engagement, donor loss, branding, earnings, charitable giving, donor elasticity, and cross elasticity of demand.
  • Creating online courses, 2009: population figures, physical classrooms versus online data, enriching and enhancing courses, practical strategies, integrating elements such as case students, webcams, podcasts, internet sites, videos and interactivity.
  • Small business marketing, networking, firm resources and sustained competitive advantage, resource disadvantage, competition and cooperation, growth, business partnerships and alliances, stakeholders, strategies, survival chances, organizational competence, and knowledge resources.

Related links

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