M. Merrill Johnson
- Title: Associate Professor
- College: College of Business
- Email Address: [email protected]
- Office Phone: 1.402.557.7810
- Office Location: #200-H, Humanities Building
- Subject(s):
- International Consumer Behavior
- Sales Management
- Integrated Marketing Communications
- Introduction to Business
- Entrepreneurship and Intrapreneurship
- Business Marketing
- Marketing Management
- Segmentation
- Customer Behavior and Relationship Management
- Capstone Marketing Strategy
- Creating Brand Image and Relationships in Business
- Principles of Marketing
- Marketing
- New Media Strategy
- Degrees Awarded:
- M.P.A. University of Nebraska-Omaha, 1985
- Drake University, Specialization in Education, 2001
- Southern New Hampshire University, Graduate Certificate in Marketing, 2014
- Experience:
- Marketing/Product Manager, Telecommunications Industry (17 years)
- Family Farm Ownership and Management (25 years and counting)
- Senior Vice President, Chamber of Commerce (3 & ½ years)
- Board of Director (10 years), not-for-profit 501 (c)(3), non-denominational organization
- Director of Gift Planning (2 years), not-for-profit 501 (c)(3), non-denominational organization
- Marketing Strategy
- Product Management
- Not-For-Profit Marketing
- American Marketing Association Professional Certified Marketer (Marketing Management) designations, 2012, 2015, 2018, 2021, and 2024
- Burkholder, Kent & Johnson, M. Merrill. (2013). Study Outline for the Professional Certified Marketer Exam. Bellevue University. Retrieved from ebrary.com
- Cronin-Gilmore, J., Johnson, M. (2017). Learning marketing strategy through case analysis. Position Paper. Marketing Educators’ Association Spring Conference. 97-98. marketingeducators.org (Presented April 2017).
- Johnson, M., Cronin-Gilmore, J., Zalman, R. (2020). Changing a Course Assessment to Measure Program Learning Outcomes. Marketing Educators’ Association Spring Conference. 15. Changing a Course Assessment to Measure Program Learning Outcomes. Marketing Educators’ Association Spring Conference
- Zalman, R., Cronin-Gilmore, J., Johnson. M. (2020). Creative Teaching Methods to Prepare Capable Students in Challenging Times. Position Paper. 93-94. Marketing Management Association Fall Conference proceedings. ISSN 2325-3533 mmaglobal.org
- Johnson, M., Cronin-Gilmore, J., Zalman, R., (2021). What are the best practices for keeping Curriculum Relevant? (2021). Working Paper. Marketing Management Association Virtual Spring Conference. 83-84. mmaglobal.org (Presented March 26, 2021).
- Rozengard, M.A., Zalman, R., & Johnson, M.M. (2022, September 23). Graduate student mentoring to improve retention [Position Paper]. Marketing Management Association Fall Educators’ Conference, San Antonio.
- Johnson, M.M., Zalman, R., & Skutt, T. (2022, October 28). Fostering business growth through the Tom and Annie Pratt Entrepreneurial Award program [Session Presentation]. Nebraska Economics and Business Association, Lincoln. (Presented October 28, 2022).
- Cox Communications, Vision Award - Internet self-install program – 2001
- Retained System Project Award - Idaho 2005-2006
- Marketing Excellence Development Program - 2007
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