Dr. Randa Zalman
- Title: Associate Professor
- College: College of Business
- Email Address: [email protected]
- Office Phone: 1.402.557.7569, or toll-free at 1.800.756.7920 Ext. 557-7569
- Office Location: Humanities 200-K
- Subject(s):
- Advertising and Promotions Management
- Brand Management
- Business Performance Management
- Buyer Behavior
- Ethical and Legal Issues in Marketing
- Global Brand Marketing
- International Consumer Behavior
- Internet Marketing
- Marketing Analytics
- Marketing & New Media Strategy
- Marketing Finance
- Marketing Research
- Marketing Strategies
- Principles of Marketing
- Qualitative Analysis
- Social Media
- Social Media Campaigns
- Strategic Internet Marketing
- Website and Search Engine Optimization
- Degrees Awarded:
- Doctor of Business Administration Saint Leo University, 2023
- Professional Certificate in Digital Marketing, Social Media and E-Commerce Wharton School of the University of Pennsylvania, 2016
- Master of Arts in Communications Studies University of Nebraska – Omaha, 2005
- Bachelor of Arts in Communications Studies University of Nebraska – Lincoln, 2001
- Experience:
- Marketing/Advertising/Social Media agency owner (5 years)
- Chief Strategy Officer for agency (2 years)
- Senior marketing consultant and director (3 years)
- National advertising manager (4 years)
- Behavioral Economics
- Branding
- Consumer Behavior
- Digital Marketing
- Entrepreneurial Business
- Management
- Marketing Strategy
- Research
- Social Media
- ExactTarget Sales and Services Academy (New Business, Customer Service)
- Google Partner - Google AdWords; Google Analytics; Google Mobile; Google eCommerce
- GreatWorkMBA, Program Completion (Leadership)
- HootSuite Certified Professional (Social Media)
- ICAN Defining Leadership
- ReturnPath Deliverability (Email Marketing)
- Second Wind Account Executive, Advanced
- MOZ SEO Certification (Search Engine Optimization)
- HubSpot (Email Marketing, Social Media, Inbound Marketing, Content Marketing, Digital Advertising)
- SnapChat Ads Certification
- 2018 American Marketing Association of Omaha, Marketer of the Year
- 2018 Nominee for the Omaha Chamber Business Excellence Award
- 2017 Admiral in the Great Navy of the State of Nebraska
- 2017 Public Relations Society of America, Nebraska Chapter Service Award
- 2017 Public Relations Society of America, Nebraska Leuschen Fellowship
- 2017 Nominee for the Bellevue University Lou Soukup Adjunct Faculty Award
- 2012 American Advertising Federation of Omaha, Professional of the Year
- Recipient of numerous industry awards for creative execution and strategic direction in project/campaign work
- Baggett, S., Cronin-Gilmore, J., Zalman, R. (2022). Food Experiences and their Impact on Vacation Travel Decisions. Southeastern Case Research Association (SECRA) Annual Conference, Myrtle Beach, SC.
- Cronin-Gilmore, J. & Zalman, R. (2018). Nebraska State Historical Society Foundation The Nebraska Marker Project Launch. In Tuten, T., Social Media Marketing (3rd ed). London, UK: Sage.
- Cronin-Gilmore, J., Zalman, R. (2020). Little Steps Big Impact, presented at WBM 2020 / Business Teaching + Pedagogy Online International Research Conference, virtual, 2020.
- Johnson, M.M., Cronin-Gilmore, J., & Zalman, R. (2020). Changing a course assessment to measure program learning outcomes, presented at Marketing Educators’ Association Conference, virtual, 2020.
- Johnson, M.M., Cronin-Gilmore, J., & Zalman, R. (2021). What are the best practices for keeping curriculum relevant? Marketing Management Association Spring Educators’ Conference, Virtual.
- Johnson, M.M., Zalman, R., & Skutt, T. (2022, October 28). Fostering business growth through the Tom and Annie Pratt Entrepreneurial Award program [Session Presentation]. Nebraska Economics and Business Association, Lincoln.
- Rozengard, M.A., & Zalman, R. (2023). The life and times of the adjunct professor from the perspective of the adjunct lead and the adjunct professor. Marketing Management Association Spring Educators’ Conference, Virtual.
- Schreck, N., & Zalman, R. (2022, September 21). Student-centered solutions to the demographic cliff using analytics [Special session]. Marketing Management Association Fall Educators’ Conference, San Antonio. http://www.mmaglobal.org/wp-content/uploads/2022/09/2022-MMA-Fall-Educators-Conference-Program-FINAL-9.20.22.pdf.
- Zalman, R. (2019). Creative teaching methods for engaging students through social media curriculum. Marketing Management Association Fall Educators’ Conference, Santa Fe.
- Zalman, R. (2020). Home Instead Senior Care Foundation: GIVE65 Social Media Fundraising Campaign Case Study. In Lipschultz, J., Social Media Measurement and Management (1st ed). Taylor & Frances.
- Zalman, R. (2023). Decision-making and loss aversion among insurance professionals: A quantitative study of negativity bias. [Doctoral dissertation, Saint Leo University]. ProQuest Dissertations and Theses Global.
- Zalman, R. (2022). Grasslands and Green Dragon media relations case study: Growing interest in a budding industry. Southeastern Case Research Association (SECRA) Annual Conference, Myrtle Beach, SC.
- Zalman, R. (2023). Home Instead Senior Care Foundation: GIVE65 Social Media Fundraising Campaign Case Study. In Lipschultz, J., Social Media Measurement and Management (2nd ed). Taylor & Frances.
- Zalman, R. (2023). Amplifying digital marketing education: Exploring the impact of Social Media Saturdays. [Position Paper.] Marketing Management Association Fall Educators’ Conference, Orlando.
- Zalman, R., Cronin-Gilmore, J., Johnson. M. (2020). Creative teaching methods to prepare capable students in challenging times. [Position Paper]. Marketing Management Association Fall Educators’ Conference, Virtual. http://www.mmaglobal.org/publications/Proceedings/2020-MMA-Virtual-Experience-Proceedings.pdf
- Zalman, R., McDonnell-Jones, E., & Rozengard, M.A. (2023). Empowering future teachers through social media: Bellevue University’s Internship Program. [Position Paper]. Marketing Management Association Fall Educators’ Conference, Orlando.
- Zalman, R., & Mancini, D. (2021). Changes to online teaching management during Covid-19 [Position Paper]. Marketing Management Association Fall Educators Conference, Virtual. https://d1keuthy5s86c8.cloudfront.net/static/ems/upload/files/Proceedings_Fall_2021_Final.pdf
- Zalman, R., Rozengard, M.A., & Johnson, M.M. (2022). Graduate student mentoring to improve retention [Position Paper]. Marketing Management Association Fall Educators’ Conference, San Antonio. http://www.mmaglobal.org/wp-content/uploads/2022/09/2022-MMA-Fall-Educators-Conference-Program-FINAL-9.20.22.pdf.
- Zalman, R., & Schreck, N. (2022, September 23). Crafting an effective data-driven course in marketing. [Special Session]. Marketing Management Association Fall Educators’ Conference, San Antonio. http://www.mmaglobal.org/wp-content/uploads/2022/09/2022-MMA-Fall-Educators-Conference-Program-FINAL-9.20.22.pdf
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