Course Listing For ENT Courses

This course introduces business and non-business students to entrepreneurship and the entrepreneurial process and explores its significance in the competitive global economy. Students will examine the characteristics of an entrepreneur and the skills necessary to identify opportunities in the marketplace. They also will explore creativity and innovation as key components driving success not only in new ventures, but also in existing organizations. Other topics include forms of business ownership and the importance of a business plan in directing a new company and attracting investors.

This course explores the principles of marketing and the role they play in introducing, growing and sustaining new ventures. Topics focus on the unique challenges and opportunities faced by entrepreneurs and the strategies and tactics used to meet the demands of the marketplace and create value for customers, investors and employees. Students will review both comprehensive business and marketing plans for a small business, and create a business plan as a culminating project for the class. Pre-requisite: ENT 230

Students will examine various financing options and learn techniques to acquire funds to start and grow entrepreneurial ventures through traditional financing, angel investors, venture capital, and government programs. Students will design a financial plan for their concept using business software. Students will also use the tools necessary for the strategic analysis and understanding of financial information. Pre-requisite: ENT 230

This course provides an examination of legal topics and U.S. laws and regulations related to business ownership and on-going operations. Students will review current forms of business ownership and the registration process, as well as contracts, intellectual property protection and employment regulations. Students will critique a business plan for a small business as the final project in the course. Pre-requisite: ENT 250 or ENT 330

This course is an overview of Social Media applications and how to use them to create brand identity and advertising in business. Students will review new social media applications such as YouTube, Facebook, Tic-Tok, Twitter, Instagram and Survey Monkey to determine how these forms of media can enhance marketing and business growth. Pre-requisite: ENT 230

This course covers a wide range of topics on creativity and innovation including right and left brain thinking, risk-taking, brainstorming and other models of creative decision-making. It allows students to investigate their own creativity and innovation practices. Students can select their own project for using creativity and innovation in the workplace. Pre-requisite: ENT230