Course Listing For Media Communications Courses

Information packaged as recommendations via Integration of various communication types (written, visual, and oral) through brainstorming, storytelling, presentations, multimedia, pitches, storyboarding, etc. Throughout this course, students will actively practice with interactive writing and multiple communication techniques (i.e. phone skills, client interaction, advising and etc.) Creative problem solving will be defined and put into practice as students create targeted communications.

A variety of technology tools will be explored in relation to research, media, and data mining. Experience with correct tool selection based on different purposes builds skills with proper judgment related to communication. An introduction to data mining and managing this data will be paired with the responsibilities related to privacy. Creative problem solving will be applied to multiple contexts to help achieve defined goals that relate to real world practices.

Use analytics for data mining, identifying trends, measuring and recording. (Key performance indicators, email profile, customer, browser, and non-responder behaviors, frequency and monetary analysis, site usage, domains/URLs, keywords, search engine placement, software, application data-sharing.) Additional uses for analytics can include diagnosing problems and adjusting strategies, researching baselines, setting goals, and measuring the relationship between output and outcomes. Ethical handling of data and the integration of inter and intrapersonal communication will also be addressed.

Engage in different ways of thinking about problems in order to come up with proper solutions related to communication goals. By exploring the relationships between design thinking, critical thinking, and creative thinking, individuals will gain self-awareness and skills to innovate personally as well as professionally to meet the needs of organizations and clients.

Analyze media messages and judge them based on awareness of ethical behavior. Self-assess personal ethics and apply high standards to information gathering and processing. Explore societal impacts on ethics and organization. Use scenarios to practice leadership, ethics, transparency, and legal aspects of communications that impact organization and working teams. Incorporate analytics to assess communication impact in value relationships.

Use design thinking and creative problem solving along with technology tools to network, strategize, negotiate, manage projects, and generate creative solutions. Collaborate using organizational internal communication, inbound communication and client communication. External media includes outbound communication via social media, etc. Establish best practices to employ communication strategist to establish trusting relationships with customers, clients, and stakeholders.

Introduction to basic design elements and principles as a foundation for creating multilayered communications that appeal to target audience and reflect strong esthetics, color, typography, video, multimedia, layout, design and future trends, etc. Focus will be on illustrative design and analytical principles related to effective and integrated communications.

Investigate internal and external communication using scenarios that present solutions within both the marketing and public relations. Introduce basics of marketing and public relations to highlight differences and similarities. Research and apply communication within various relationships such as analyst, advertising, etc. Explore case studies based on crisis communication, apply problem solving methods, and build trusting relationships with every audience.

Use research to develop awareness of the global market place and how that affects communication (i.e., design, written, oral, and visual elements) in order to set expectations. Explore various cultural norms and craft communications that are directed to various global markets. Build sensitive to the complexities of global communications and gain skills in working with a diverse team.

Course includes "how to" experience to build skills and confidence in intrapreneurial or entrepreneurial endeavors through exploration of business strategies. Some topics include: business planning, organization operations, budgeting, project planning, and networking. Introduction to entrepreneurship and the risk elements involved in starting a business.

The virtual internship consists of real world scenarios for students to experience and use problem-solving to respond to issues.

Incorporation of assignments from previous coursework to create infographic, e-portfolio, and presentations. Campaign Project should incorporate a variety of skills acquired throughout the program. Elements of this final project will be included in previous coursework.