Management and Marketing Certificate of Completion
(Click a course name below to view course details).
This course focuses on the human and structural aspects of organizational management at the individual, group, and organization levels. Students assess, evaluate and apply evidence-based management practices and theory that can lead to tangible organizational performance outcomes, such as increased job satisfaction and organizational commitment, increased revenue and profits, improved motivation and conflict resolution techniques, greater work-life balance, and enhanced leadership effectiveness. Prerequisite: MBA 500 Prerequisites for MSM program only: MSM 500, MSM 510, MSM 520, MSM 610, MSM 620, and MSM 630.
Skills learned in this course include:
- Change Management
- Communications
- Decision Making
- Emotional Intelligence
- Employee Satisfaction
- Performance Management
- Positive Reinforcement
- Problem Solving
- Social Perceptiveness
- Socialization
Students integrate classical marketing theory with innovative marketing techniques and tactics to support a firm’s overall marketing and business strategies. Students will learn how to assess, select and integrate digital technologies, analytical approaches, and social media in concert with a firm’s overall marketing strategy. Prerequisite: MBA 500 Prerequisites for MSM program only: MSM 500, MSM 510, MSM 520, MSM 610, MSM 620, and MSM 630.
Skills learned in this course include:
- Application of Knowledge
- Communications
- Critical Analysis
- Marketing Management
- Marketing Planning
- Marketing Strategies
- Problem Solving
- Situational Analysis
- Social Media
- Target Audience
The capstone course provides an opportunity to integrate and apply strategic performance principles presented in the MBA program. Experience is gained in formulating key strategic, financial, marketing and operational decisions necessary to operate a successful business and measure their success in doing so. MBA 680 Prerequisite: MBA 615, MBA 635 and MBA 675
Skills learned in this course include:
- Analysis
- Competition
- Creativity
- Ethics
- Evaluation
- Forecasting
- Identification
- Imagination
- Innovation
- Organization
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