Marketing and Merchandising Certificate of Completion
At completion of this certificate, students will have insight into the pros and cons of various marketing channels and see the purpose of audience segmentation for different channels. They will evaluate marketing campaign performance using key performance indicators (KPIs) and analytics tools. Students will learn the significance of consistent brand messaging and having a unified customer experience across all channels. In addition, students see how visual merchandising and visual storytelling can influence consumer behavior and how impactful visual merchandising drives sales and creates lasting brand impressions.
Curriculum
What You'll Learn
- Demonstrate communication skills for leadership.
- Describe basic concepts of marketing and merchandising.
- Analyze information to make data-driven decisions intended to improve business outcomes.
Certificate of Completion Courses:
(Click a course name below to view course details).
In this course, students will gain insights into the benefits and challenges of various marketing channels. They will learn the importance of audience segmentation for various target groups. The course highlights the need for consistent brand messaging across all channels and teaches students how to evaluate marketing performance using key performance indicators (KPIs). Students will also learn to recognize effective strategies for establishing a unified customer experience across multiple channels. Prerequisite: Enrollment in the Business Management and Leadership (BML) academic program or enrollment in the Leadership Essentials Certificate of Completion program.
This course introduces the principles of visual merchandising. Students will explore how visual merchandising can influence consumer behavior and learn the basics of visual storytelling to engage customers. Students will learn common visual merchandising techniques, understand the logistics of delivering merchandise, and evaluate performance data to improve merchandising strategies. By the end of the course, students will understand how impactful visual merchandising drives sales and creates lasting brand impressions. Prerequisite: Enrollment in the Business Management and Leadership (BML) academic program or enrollment in the Leadership Essentials Certificate of Completion program.
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